Adidas ARE YOU X OR ACE? #BeTheDifference at The Base
adidas ARE YOU X OR ACE? #bethedifference at The Base
Last Tuesday, I was at ‘The Base Toronto’ (915 Lake Shore Blvd E, Showline Studios) watching Adidas put on a heck of a show to launch their new top of the line soccer cleats, Adidas X and ACE in a battle of control vs. chaos.
It was an electric atmosphere featuring sick beats by DJ Headspin for Team Ace and DJ Techtwelve representing Team X. There were complimentary food and drinks from two of Toronto’s finest food trucks, including Urban Smoke Fusion BBQ.
Adidas invited a bunch of football freestylers to try on their new shoes and try out a freestyle mini soccer tournament. It was comprised of two teams, X vs. Ace; the two men teams had two 4 minute games. The games were scored based on their skills and creativity, by a special panel of Adidas guest judges, which included Cabbie.
There were 14 games in total, and they were electric, as the freestylers put it all out there to the beats of two DJs. The crowd really got into it. Adidas cheerleaders were throwing out Adidas swags and at the end, Mo Ali and Dzenan Karic took it home for Team ACE. A special live performance by The Airplane Boys wrapped up the night. It was an awesome event for all!
The hashtag of the night “#BeTheDifference” means the future of soccer is here. From now on, there’s a new kind of game, played by new kinds of players. This game is not about who wins or loses. This game is about who can #BeTheDifference.
(photos by Terrence)