CÎROC Ultra Premium Vodka x Sully Wong Launch – #SWxCIROC
Ciroc Ultra Premium vodka arrived in Canada in the utmost style. To boost the launch, they partnered up with premium sneaker brand Sully Wong to throw possibly the summer’s most lavish pool party at Cabana Pool Bar.
The stars of the day were the Ciroc Ultra Premium vodka bottle and the SWxCIROC limited edition sneakers designed by Sully Wong’s designers, George Sully and Henry Wong.
“Ciroc came to us around two months ago. Our brand features premium sneakers and bags, which make a good match with Ciroc’s premium vodka,” Said Wong.
I examined and agreed. These SWxCIROC sneakers have a simple yet elegant design: white-on-white leather, clean silhouettes with the left foot’s vamp branded with words “Sully Wong” in Ciroc’s Pantone, and the right foot featuring a Ciroc logo.
“Our inspirations are always based on something clean and classic to create something formal, something you can dress up and dress down at the same time. In this case, white is for summer,” Wong told FE.
What made this summer day better besides the white summer shoes were the Cabana eye candies branded in Ciroc logos, tons of Ciroc sailboats that took over Lake Ontario, and the drones with Ciroc signs that occupied the sky.
“How is it like to work with Ciroc?” I asked Wong.
“Ciroc has been a great support. You would imagine such a big company must have lots of restrictions and guidelines that you have to follow, but they have been giving us pretty open doors; there were no handcuffs, and it was up to George and I to work on our imagination,” Wong responded, before heading back to the booth for more Ciroc vodka, made with fine French grapes.
(photos by Terrence)