(scroll down for Chinese/中文版看下載面)

East 279 is an English friendly clothing/boutique store located on Datong Road in Tainan’s East District carrying many international renowned brands and products.
We were proudly hired by the Tainan City Government for the second consecutive year to review this year’s English Friendly Shops, and East 279 made it to our top 5 of 2018!
Watch Our video first:

(Chinese/中文)

東貳柒玖潮流服飾是位於台南市東區大同路的一家107年台南英語友善店家的服飾精品店。東貳柒玖販售許多國際知名的品牌商品。

今年時尚高潮很榮幸地再次被台南市政府聘用去審查及評鑑今年的英語友善商店,今年已經是我們連續第二年與台南市政府合作,東貳柒玖潮流服飾列入我們2018年的前5名!

先看影片:

107年台南英語友善店家:東貳柒玖潮流服飾/ East 279: Tainan English Friendly Store 2018

  • The print reads
  • “Hope is a Gift we give ourselves, and it remains when all else is gone”

    on the door upon entrance, and it reflects owner James’ motto and what he truly believes in.

East 279 2018 Tainan English Friendly store

 

(Chinse/中文):

大門上印著

Hope is a Gift we give ourselves, and it remains when all else is gone 」

(中譯:「希望是我們給自己的禮物,就算其他ㄧ切都失去了,它還存在著」)

也反映了老闆葉威的座右銘。

  • Owner James Ye is a 30-year-old young man with three daughters and a beautiful wife. With past working experience in Australia, he speaks fluent English and has no problem communicating in English. I was surprised by our conversation in English, which carried beyond just the basics: “How much are these?” or “What do you carry?” We went on and talked about life.

(Chinse/中文):

老闆葉威是30歲的年輕人,跟店家門上所印的作座右銘一樣,是個勇敢追求夢想的有為青年。年紀輕輕已養育三女一妻。說著一口流利英文的老闆葉威曾經飛往澳洲打工。殘編葉老闆不單單只有:『這件多少錢?』或「你們賣什麼?」的基本英文對話,我們甚至還用英文聊到了人生。

  • Making money abroad was not what I was looking for,” said James.
    James initially went to Australia to gain work experience and life in a foreign country.
    After working at an onion farm in Australia for two days, James realized that the bland and boring life wasn’t what he was looking for. He wanted more. Maybe it was God’s answer, after that during James’ work hiatus; he experienced a severe car accident that completely damaged his car. The car accident became a life-changing event that made James decide to reconnect with his homeland, Taiwan, and start a business.

(Chinse/中文):

這不是我要的。葉威本欲出國體驗在國外工作的生活。在澳洲的洋蔥田裡工作兩天後,發現置身在遙遠的國外工作賺錢並無法滿足他求知的慾望,他要的不止是這種單調無趣的日子。也許是老天爺對他的回應,在他工作中斷期間讓他出了一場突來的車禍。這意外扭轉了他的一生,葉威有了回家的念頭,於是決定回「家」就地生根,在台灣創業。

East 279 Tainan English Friendly store
East 279 2018 Tainan English Friendly store
  • Designed and drawn by James himself, East 279’s logo is a tree with roots, which symbolizes his decision to return “home,” and “take roots.”

The American/European style logo-design also reflects the brands they carry, including renowned international fashion brands from Italy, the United States, and Canada. Some of the products East 279 carries include casual wear from Lifestyle brands AF (Abercrombie & Fitch), GAP, Superdry; caps from designer brands
Armani Exchange, EA7 (Emporia Armani), Polo RL (Polo Ralph Lauren); and bags and accessories from MK (Michael Kors) and Coach, etc.

(Chinse/中文):

東貳柒玖潮流服飾Logo是一顆茁壯的樹,是老闆葉威親自手繪的設計,象徵著回家向下扎根的意念。
Logo的設計線條如他們的商品一般有歐美風格。店內可看到來自各國琳瑯滿目的潮流商品,包括來自義大利、美國、加拿大等得知名國際潮流品牌。商品包括AF (Abercrombie & Fitch)GAPSuperdry(極度乾燥)的休閒裝;AX Armani Exchange EA7 (Emporio ArmaniPolo RL (Polo Ralph Lauren)等設計師品牌的帽子;以及MK(Michael Kors)  Coach的包包等等

  • However, these brands are not what interested me, but the collection of Minions, potato heads and other toys certainly caught my attention.

“These are my personal collection, they are not for sale,” I see a sense of childlike heart and innocence when James tells me.

(Chinse/中文):

當然吸引殘編的不是這些品牌,而是陳列在櫃子上的小小兵、彈頭娃娃等玩具。只可惜這些是老闆自己蒐集的非賣品。殘編也從這些蒐藏之中看見老闆的純真和童心。

 

  • James’ real passion isn’t fashion, but food/hospitality. However, he decided to open East 279 in September 2015 due to practical considerations. East 279 believes in honesty and refuses to do any false advertising to confuse its customers. Its quality products in a country infamous for our knock-offs quickly gained East 279 fans and success.
East 279 2018 Tainan English Friendly store

(Chinse/中文):

其實葉威真正的夢想是並不是服飾店,而是開一家餐廳。基於現實的考量,他2015年九月做了這樣的決定。East 279堅持「誠信」,他們深信建立與客戶之間的信任才是做生意的基本美德,因此所有商品都嚴格監控、確保品質。

他們也拒絕做任何誇大虛假的廣告來欺騙、混淆客戶。東貳柒玖的優質產品在一個「仿冒」、「詐騙」技術一流的國家中,迅速贏得了許多粉絲,隨之而來的是事業的成功。

 

  • However, the success of East 279 never stopped James from pursuing his dreams. Instead of remaining status quo, he recently went ahead and opened a new restaurant/bar just a few doors down East 279.
  • “It takes only one second to give up, but a lifetime to be persistent,”

    said James.

(Chinse/中文):

然而東貳柒玖誕生並沒有讓葉威安於現狀,停止進步,葉威不久前就近開了一家餐廳,繼續追求夢想。

「『放棄』只需要一秒鐘,『堅持』卻需要一輩子」

葉威說。

 

  • Because like East 279‘s motto,

    “Hope is a Gift we give ourselves, and it remains when all else is gone.”

Never stop improving yourself or pursuing your dreams.

(Chinse/中文):

因為就像店門的座右銘一樣,

「希望是我們給自己的禮物,就算其他一切都失去了,它還存在著」。

我們永遠不該停止要求進步或害怕追求夢想。

East 279 is 1 of our Top 5 2018 English Friendly Shops in Tainan, for more English Friendly Shops in Tainan, please visit: http://efstore.vrworld.com.tw/en/index.php

東貳柒玖是我們107 年台南友善英語標章店家整理出來的前五名,更多台南友善英語標章店家資訊請參考:http://efstore.vrworld.com.tw

“臺南市政府經濟發展局廣告Advertisement from Bureau of Economic Development, Tainan City Government.