FRUGAL FRESHMEN: OVER 100,000 STUDENTS SAVED 10 MILLION DOLLARS
On August 27 , 2012, the Toronto Star kicked off its Back 2 School Campus Survival Pack Campaign by providing goodies to student who love to save!
Taking place at 10 different schools across the GTA, the Back 2 School campaign gave out cost saving kits to over 100,000 students from Ryerson University, Humber College, Seneca College, University of Toronto, George Brown College, Durham College, York University, Trillium College, etc. with $100 of product from major brands across the country at no cost to them and no commitment.
Goodies included a sample of Nivea cream, a package of Twistos, a $10 voucher for New York Fries, a $10 voucher for South St. Burger, $5 off at Pizza Pizza, an improved student plan from Public Mobile, $50 in discount coupons from HMV, 20% of Bench’s new denim line and vouchers from Monster Energy AMA Supercross, McDonalds, and Canada’s Wonderland.
More about Toronto Star’s Back 2 School Campus Survival Pack Campaign…
‘The Toronto Star Back 2 School Campus Survial Pack is a newly launched initiative offering companies a platform to engage students by direct contact and product sampling. Taking place at over 10 schools across the GTA, the Back 2 School Campus Survival Pack provides over 100,000 students a kit full of vouchers and product samples to help decrease the burden of back to school costs. With over $100 of product in each survival pack, the Toronto Star will provide students over 10 million dollars of product to students in under three weeks. For more information about the Back 2 School Campus Survival Pack campaign, please log on to www.campussurvivalpack.com.’