Media Day at Bask-It-Style’s TIFF (Toronto International Film Frstival ) 2019Gifting Lounge
Bask-It-Style is back again to kick off this year’s Toronto International Film Festival (TIFF) with its legendary gifting lounge. Now in its eleventh year, Bask-It-Style offers a twist on celebrity gifting by creating personalized VIP gift bags filled with premium goodies to be hand-delivered to the visiting celebrities’ hotel suites. Stars who’ve received the Bask-It-Style gift bags included Charlotte Casiraghi, Sir Elton John, John Legend, and Dame Helen Mirren. As a way of generating pre-TIFF buzz and exposure, Glo Communications (the boutique PR firm hosting the event) gave the media an exclusive preview of what the movie stars will receive in their gift bags.
The gifting lounge was held inside the luxurious Thompson Hotel. A friendly staff member from Glo Communications was on hand to give the guests a tour of the individual booths to learn about the products and the vendors themselves.
Amber and Ash, the California-based fashion and cell phone accessories brand was the first stop on the tour around the gifting lounge. As this year’s celebrity gift bag sponsor, all of the guests received a limited edition travel tote bag made of water-resistant canvas and sturdy leather straps that can quickly change the tote bag to a comfortable backpack. Amber and Ash also displayed a selection of cell phone accessories such as stylish cases, phone holder strap stands, and phone wallets.
Next on tour was a visit to New York Times Bestselling author J.T. Ellison’s booth where she was promoting her twenty-second novel, Good Girls Lie. Described by J.T. Ellison as Jane Eyre meets Gossip Girl, it’s a thriller set in an all-girls boarding school where a popular student was found dead on the school grounds. Advanced copies of the book were handed out to the guests and J.T. even graciously autographed the books! DK Publishing gave copies of the newest edition of Fashion: The Definitive Visual Guide. The massive book catalogues the history of western fashion and includes features on fashion icons, designers, and trendsetters. For the visiting A-list celebrities, this book will serve as a fabulous reference and inspiration guide for creating new stand out red carpet looks.
Speaking of fashion, Michael Hill was there to present a few pieces from their Evermore collection and the Spirits Bay collection. The Evermore collection featured gorgeous new engagement rings that have gemstones as the centre stone in place of the traditional diamond. The Spirits Bay collection was inspired by the worn-down appearance of the Totorere shells in Spirits Bay, located in New Zealand’s North Island. This year, each guest received a pair of 10k gold mini hoop earrings in their gift bags.
Turo is a relatively new peer-to-peer car sharing marketplace where car owners can rent out their vehicles to other Turo members in Canada, the U.S., the U.K., and Germany. The marketplace (available only in the Apple app store) allows members to choose from over 850 vehicles of different makes and models in a straightforward and hassle-free manner. As part of their promotion, Turo rented a DeLorean and parked it just outside of the hotel where it attracted quite a number of onlookers who stopped for selfies with the car. A professional photographer was also on hand to take pictures of those who got behind the wheel and wanted to live their Back to the Future fantasy.
There were a lot more vendors at the gifting lounge and here is the complete list of all of the vendors and the contents that will fill the 2019 edition of the Bask-It-style gift bag:
●Amber & Ash: limited edition convertible tote bag
● Browns Shoes: Media bag sponsor
● DK Publishing: Fashion, New Edition: The Definitive Visual Guide by DK
● D.O. Rueda: Rueda Wine from one of eight wineries
● Dr. Bronner’s: Hemp Peppermint Pure-Castile Liquid Soap and Hemp Almond Pure-Castile Soap
● Green & Black’s: Milk or dark chocolate bar in one of ten flavours
● Hanalei: Kukui Oil Lip Treatment
● Indigena Skincare: Botanical “Glowing Travel Kit”
● LIVA foods: Raw date sugar with a tote bag and coffee mug
● Michael Hill: 10k gold mini hoop earrings
● MIRA: Good Girls Lie by J.T. Ellison
● Monat: REJUVENIQE Oil Intensive, MONAT STUDIO ONE THE CHAMP Conditioning Dry
Shampoo, MONAT Studio One Strong Flexi-Hold Hairspray, and REJUVABEADS by MONAT Split End Mender
● Oteas Canada Inc.: Exclusive Fan Favourites tea assortment in biodegradable packaging
● Welo: Probiotic bars
● Sharp Magazine: Magazine sponsor
● Todd’s Better: Egg white protein crisps in one of four flavours
● Toronto Popcorn Company: Grab bag in Garlic Parmesan or Bacon Cheddar
● Tru Niagen: Tru Niagen supplement
● Turo: $15 Apple store gift card
The Toronto International Film Festival is officially underway and will end on Sunday, September 15th, 2019. It was a pleasure covering the media day event for the Eleventh Annual Bask-It-Style event and Fashion Ecstasy is grateful to Glo Communications for the invitation. Have a happy TIFF season, everyone!
(Photographer credit: Kennedy Pollard / Ryan Emberley Photography)
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