I was surprised by what NB New balance had to offer for the coming seasons at the New Balance 2014 Spring/Summer Collection preview.
Bringing together design, originality, and a little bit of science, New Balance’s latest collection has something for everyone. Sports bras, runners, and sneakers were some of the few; colours were prominent.
The New Balance 2014 Lifestyle Collection features premium footwear produced from five of NB’s factories across the UK and USA. The USA collection includes a line of 3 collectable models (the 1300-prospector, 997-outlaw, and 996-conductor) inspired by the characters from American author Mark Twain’s novel Roughing It. The 1300 and 996 are made with NB’s inaugural use of bison leather, reflecting the brand’s exquisite craftsmanship (the line debuts in July, 2014).
The timeless 574 runners are back in July, 2014 with some shocking neon colours. The iconic model is made with a one-peace suede finished with a single seam.
The Fresh Foam collection, set to launch in July 2014, uses innovative technology to combine different levels of ultra-plush cushioning for different parts of the sole to create both the best support and comfort for the feet.
NB Psyche Sports Bras and NB Psyche Legs are expansions of the NB Psyche Collection. The NB Psyche Sports Bras features an array of sports bras with different functions including adjustable backs, wider bands (better foundation), pliable under-wires, hidden pockets for iPods, high-impact molded cups, hidden seams and tons of stabilizers.
The NB Psyche Legs is a collection of pants featuring New Balance’s latest technologies, NB Fresh and NB Dry. NB Fresh keeps the legs odor-free with an antimicrobial fabric treatment and NB Dry keeps you dry with its moisture wicking function. The line comes in feminine designs with a flattering, muffin-top free waistband.
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