The Victoria Day weekend had a great start with PRODUCT magazine (PRODUCT Toronto)’s 7th issue celebration- The Product Treatment, held at the Lomography store.
As editor-in chief, Kyle Kofsky, described it, combining Product magazine with Lomography ( which is all about analogue film photography) was a natural fit as both embrace old school artistry with a modern spin. Rock Lobster supplied its famous lobster rolls to the partygoers, while Open Wines, Stiegl beer, and Merchants of Coffee provided beverages to wash it all down. Bass the Beats spun a great DJ set throughout the evening. Surprise performers included Sebastian and Oliver Pigott who played a soulful mix of original songs and cover tunes, and Violinist Dr. Draw who had the crowd in awe of his performance, despite breaking a few strings on his violin. It was one fun night and we look forward to attending the next Product celebration.


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