Samsung’s New Premium Chef Collection Launch
The four new state-of-the-art appliances were showcased in this pop-up showroom on King St. East in Toronto. Incorporating ideas from some of the world’s top professional chefs, these appliances were created for demanding chefs who require a combination of function and precision within a superior designed package in their homes.
The four door refrigerator includes a “Chef Pan”: a multi use container that can go from the fridge, to the oven and then to the dishwasher.
The new slides in ranges have “Flex Duo technology”: two different dishes can be made at the same time at two different temperatures.
An over-the-range microwave has precise sensor cooking settings. But the most innovative of Samsung‘s New Premium Chef Collection is the “WaterWall” dishwasher. Current dishwashers have a rotating arm at the bottom whereas this new model has a linear mechanism which provides a powerful “wall of water”!
Samsung is taking advantage of the new “farm to table’ trend in food and to highlight this fact, they brought in for her first time in Canada, acclaimed international trend and lifestyle forecaster Li Edelkoort. She travels the world learning and teaching the evolution of social and cultural trends. She states that “Samsung Chef Collection is unique in that it goes beyond the act of cooking and celebrates how the contemporary farm and farm culture influences our food choices and preparation techniques, and will continue to do so.” Her presentation, accompanied by stunning images, made each one in the audience think about their past, present and future lifestyles. Each guest received a gift of Li Edelkoorts“Bloom” used by professionals and amateurs around the globe.
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