Urban Juve Launches  Hemp infused Cosmetic and Therapeutic Health and Beauty Products

2018 was a good year for the global skin care industry. With the rise of the recent #cleanbeauty movement, brands are moving towards using safe, non-toxic ingredients for their products. Beauty enthusiasts are taking more time to scan the ingredients list, and steering away from products containing parabens, sodium lauryl sulfate, and other synthetic fragrances, dyes, and materials.

Following the passage of the Cannabis Act back in October 2018, skincare brands such as Urban Juve are poised to become a leader in producing and selling an extensive line of cosmetics and wellness products infused with Cannabis Sativa and hemp root oil. On Tuesday, January 15th, 2019, Fashion Ecstasy was invited to the exclusive launch breakfast party at The Fairmont Royal York Hotel to celebrate the launch of this new Vancouver-based, Ayurvedic-inspired beauty and wellness brand.

During breakfast, all of the guests got to meet the executive team behind Urban Juve: Sandi Lesueur (President), Thomas Bond (Chairman), and Amy Frankel (VP Licensing). After breakfast, the executive team gave a presentation on the history, mission, and products of Urban Juve. According to Lesueur, Urban Juve is the first and only brand to combine Ayurvedic wisdom (Ayurveda for short) and modern science to create their exclusive skincare line. An essential component of Ayurveda is attaining and maintaining balance and harmony of the mind, body, spirit from the inside out.

Employing and blending different types of herbs is one of the approaches in Ayurvedic medicine in achieving that optimal wellness because ‘food is medicine’ after all. All of Urban Juve’s skincare products contain natural Cannabis Sativa, hemp seed oil, and hemp root oil—an essential oil that’s anti-inflammatory, antimicrobial, anti-oxidizing, and contain high amounts of vitamins and minerals. Urban Juve’s beauty products were formulated for nourishment, rejuvenation, and transformation of the body from the inside out, rather than on the surface level.

As of now, the only Urban Juve products available to purchase online are the anti-aging serum, three different types of facial moisturizers, and the lip balm. Priced at CAD 85.00, the anti-aging serum is made from hyaluronic acid, hemp root oil, and Siligel, an eco-friendly serum stabilizer that decreases water loss and enhances skin texture. The lip balm (priced at CAD 10.00) is infused with hemp seed oil, coconut oil, beeswax, and castor oil, which restores the natural moisture balance in lips and enhances softness and smoothness. The peppermint aroma is very subtle and adds a soothing effect to the lip balm once applied.

A total of 50 products will be rolled out throughout 2019, including a dry face mask, deodorant, face mists, teas, and lubricant, and will soon be available at select retailers. The event concluded with guests receiving product samples and enjoying more of the buffet breakfast.
To learn more about Urban Juve, please check out their website at https://urbanjuve.com/ and visit them on Instagram.