This morning, H&M announced their very exciting collaboration with Maison Martin Margiela, for the launch of their next collection worldwide on November 15.

We all remember their collection by Versace from last year, and Marni from March. All emphasizing on colors & prints. This time they decided to go opposite.

The news got me very excited since Maison Martin Margiela has always been one of my favourite brands. I am exceptionally attracted to the brand’s ‘low – profile’ style. How Martin Margiela never intended to exposed himself to the public until the release of a paparazzi shot; and how he kept his stores so secretive and hard to find.
Back in the 80’s, which was known as the era of glamour and perfectionism, Martin Margiela decided to go against the mainstream along with the Japanese, by proposing the ‘imperfect look’. He proposed clean, artisanal fashion and adapted the idea of recycling. He purchased materials from the flea markets and upcycled them into Haute Couture. He loved the concept of deconstruction and often ‘finished’ his garment with an ‘unfinished, ripped look’.
Now, the brand carries on the founder’s legacy even after his departure.

On November 15, we will be expecting to see some avant-garde in H&M, and do some crazy-shopping for Maison Martin Margiela that is affordable to all.

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