Justin Timberlake & best friend Trace Ayala’s fashion label William Rast launched its F/W 2013 collection with an exclusive media preview at the newly renovated Everleigh. We thought it would be nice to go check it out before Timberlake ditches the brand (if the rumor is true).
The collection was more of a southern & biker style featuring lots of denim, leather, sweaters and graphic tees. Biker jackets paired with skinny jeans was the iconic look.
William Rast was founded in 2005 by Justin Timberlake and his childhood best friend Trace Ayala. The brand name is the combination of Timberlake & Ayala’s grandfathers’ names. William Rast is best known for their premium jeans and has won awards such as the 2010 Brand of the Year by AFAA American Image Awards.
The evening’s sponsor Jack Daniel’s served us 2 specialty cocktails prepared for the night. A “Bee Sting” made with honey flavoured JD & cider, and an “All Jacked Up” mixed with JD’s Tennessee whiskey, peach liqueur and 7-Up. Bar tenders all dressed in William Rast T-shirts to show their love for the brand. Guests also received their very own William Rast graphic Tees and a copy of Justin Timberlake’s latest album – The 20/20 Experience as a parting gift.
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