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A unique contest with VAWKKIN marks Redken Canada’s second season backstage at Toronto’s World MasterCard® Fashion Week
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Redken 5th Avenue NYC Canada, in support of its breakthrough colour line, Chromatics, is running a contest where the innovative fashion designer Sunny Fong, lends his talents to create an exclusive VAWKKIN fashion item, inspired by the colour palette of Chromatics.
Six, one-of-a-kind limited edition VAWKKIN creations, will be given away exclusively to contest winners. The creations will be a feature in the VAWKKIN runway show to be held in Toronto on October 26, 2012. Winners will hold an original design, and a piece of Canadian fashion history. “Teaming up with VAWKKIN to design a memorable contest element, is in line with the experience people have with Redken – creating memorable fashion runway looks, and unique hair colour,” says Mathieu Bouchard, Marketing Director, Redken Canada. “With our association with fashion weeks in NYC, Milan, Paris and Toronto, we are thrilled to work more closely with one of Canada’s top designers.” Redken is the official hair sponsor of Toronto’s World MasterCard® Fashion Week, and marks its second season working backstage. Over 35 Redken hairstylists will spray, tease and curl hair of 500 models as they help Canadian fashion designers realize their inspirations for the runway. Redken products are used backstage at NYC, Milan and Paris fashion weeks. The contest runs from Oct 15 to November 30th, 2012. There are 6 weekly VAWKKIN prizes to be won and each consumer is also entered to win the grand prize: a year of colour for themselves and a friend at a participating salon. Each entry is given a coupon to receive a FREE full-size Redken Colour Extend shampoo and conditioner when they get their hair coloured at a participating Redken Chromatics salon. Enter by visiting Redken Canada Facebook page   |
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About Redken Chromatics Prismatic Permanent Color: From the inspiration of the runway to the salon, customers will experience zero ammonia, zero odor, up to 100 % gray coverage, multi-dimensional 4D colour deep into every strand creating stunning, vibrant results with high shine colour and hair that is 2X more fortified*. Learn more at redken.ca.
Follow Redken: @Redken_CAN About VAWKKIN:
Canadian ready-to-wear label VAWKKIN was launched in 2012 by luxury label VAWK under the creative direction of designer Sunny Fong. VAWKKIN suggests a relationship to the parent brand but is tailored towards the professional fashion forward female. Consisting of essential pieces that blend from the office, to after work cocktails or the weekend, VAWKKIN is an accessible designer label with a comparable aesthetic and the creative flare the VAWK brand is renowned for. A mix of innovative and feminine silhouettes, VAWKKIN is a transitional collection, which builds a modern wardrobe for those who appreciate classic style with a unique twist. |
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