GAP on Bloor held a party with Shedoesthecity on May 15, 2012 to celebrate their ” Be Your Own T ” new digital campaign. The campaign collaborated with Toronto‘s popular blogs and bloggers to form a Twitter contest. Guests were encouraged to tweet their favourite look and submit their picture for a chance to win a Gap T pack and/or a Bobbin Bicycle.
The party featured live DJ, wine, food by Food Dudes, and a 25% discount on purchases. Guests could also get their hair braided in the store.
More about the campaign…
The Be Your Own T campaign aims for customers to express their individuality through T-shirts. They are promoting through 2 digital ways: The T-It-Yourself (T.I.Y.) and Styld.by.
The T.I.Y. (in collaboration with Threadless) shows how to upcycle T- shirts into art and accessories. The Styld.by collaborates with blogs to share different ways of wearing the new GAP T-shirts.Collaborations or become one of us（邀稿、合作、或加入「時尚高潮的團隊）： 賴 （Line）ID: Tinkeebellezza ( 沒有 @，“T”大寫，要傳訊息才看的到哦！） Line App ID: Tinkeebellezza ( Capital “T,” without @, please send us a message, so we don’t miss you!) https://line.me/ti/p/Riv8JfyrwU Email: firstname.lastname@example.org 電話/ WhatsApp: (+886) 958771010 追蹤＆按讚 / Connect with us： ＦＢ （Facebook): http://www.facebook.com/fashionecsta 追蹤： @FashionEcstasy ( I G、 推特） follow: FashionEcstasy (Instagram & Twitter) 還有： @Tanya.fashionecstasy (IG) @HsuTanya (Twitter) Also: @Tanya.fashionecstasy (Instagram) & @HsuTanya (Twitter) Youtube YT訂閱 / Please subscribe to our Youtube channel: https://www.youtube.com/user/FashionEcstasydotcom?sub_confirmation=1