Giorgio Armani Films of City Frames World Premiere During the 2014 Toronto International Film Festival (TIFF14)
Giorgio Armani has chosen Toronto as the host to premiere his new project Films of City Frames, a project created in collaboration with Rai Cinema and Luxottica and involves the works of six groups of emerging talents across the world.
To celebrate the occasion, Roberta Armani, Giorgio Armani‘s niece and Edward Zwick hosted a private screening of Films of City Frames on September 6, 2014 at the St. Lawrence Centre of the Arts, followed by a private cocktail party in the evening at the CN Tower, which we were honoured to attend.
VIPs including talents involved in Films of City Frames and A-list celebrities with long-time ties to the brand such as Denzel Washington, who wore Armani when he won his Academy Award for Zwick’s film Glory, all flew in from across the world to attend the star-studded event.
For the project, talents from prestigious international schools were asked to create short films using Giorgio Armani’s Frames of Life eyewear as a perceptual filter. Each of the films told stories and expressed feelings through the glasses. The six short films are now available for viewing at framesoflife.com
Participating schools include NYC’s Tisch School of the Arts, LA’s School of Cinematic Arts, Rome’s Centro Sperimentale di Cinematografia, Paris’s Grupe Esra, London’s National Film and Television School, and The Hong Kong Academy of the Performing Arts.
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