OPEN by Shopify launched Hangin’ Pictures On My Wall, an art installation and shoppable experience on Thursday, February 11, in celebration of NBA All-Star Weekend.
Local entrepreneurs, fashion merchants and social influencers came together in one unique space (former Museum of Contemporary Canadian Art/MOCCA) for an exclusive VIP Media Preview.
Hangin’ Pictures On My Wall, by Naskademini & OPEN, powered by Shopify, is a 90’s hip-hop retrospective featuring a curated art installation highlighting the era including black and white rare stills of rap phenoms from the golden era of hip-hop.
From rap icons The Notorious B.I.G. to Jay Z, the exhibit featured hip hop magazines and memorabilia that date back to the 1990’s – 00’s. Fusing together fashion, art, music, lifestyle and culture together inside four distinct spaces: gallery, lounge, bedroom and closet.
Guests were able to shop in real-time from Shopify streetwear merchants such as Community 54, Get Fresh, Zanerobe, ICNY, 47, Pintrill, and Snkrbox via Shopify ‘buy’ buttons on mobile/tablet devices onsite.
“Being able to give our customers a chance to hold and get a feel for our product is something we don’t always get to do since our shop is based online,” says Jordan Roschwalb, President & Co-Founder of PINTRILL. “Being able to participate in OPEN gives us that chance; it’s the main reason why we are so excited to be part of the shop.”
The three-day event also included panel talks and a Live Podcast by Naskademini and Marcus Troy, who interviewed special guests and talked about hip hop entrepreneurship and life online.
(photos by Andrew Williamson)
OPEN by Shopify-Hangin’ Pictures On My Wall VIP OpeningCollaborations or become one of us（邀稿、合作、或加入「時尚高潮的團隊）： 賴 （Line）ID: Tinkeebellezza ( 沒有 @，“T”大寫，要傳訊息才看的到哦！） Line App ID: Tinkeebellezza ( Capital “T,” without @, please send us a message, so we don’t miss you!) https://line.me/ti/p/Riv8JfyrwU Email: email@example.com 電話/ WhatsApp: (+886) 958771010 追蹤＆按讚 / Connect with us： ＦＢ （Facebook): http://www.facebook.com/fashionecsta 追蹤： @FashionEcstasy ( I G、 推特） follow: FashionEcstasy (Instagram & Twitter) 還有： @Tanya.fashionecstasy (IG) @HsuTanya (Twitter) Also: @Tanya.fashionecstasy (Instagram) & @HsuTanya (Twitter) Youtube YT訂閱 / Please subscribe to our Youtube channel: https://www.youtube.com/user/FashionEcstasydotcom?sub_confirmation=1