OPEN by Shopify-Hangin’ Pictures On My Wall Art Installation Preview

OPEN by Shopify launched Hangin’ Pictures On My Wall, an art installation and shoppable experience on Thursday, February 11, in celebration of NBA All-Star Weekend.

Local entrepreneurs, fashion merchants and social influencers came together in one unique space (former Museum of Contemporary Canadian Art/MOCCA) for an exclusive VIP Media Preview.

Hangin’ Pictures On My Wall, by Naskademini & OPEN, powered by Shopify, is a 90’s hip-hop retrospective featuring a curated art installation highlighting the era including black and white rare stills of rap phenoms from the golden era of hip-hop.

From rap icons The Notorious B.I.G. to Jay Z, the exhibit featured hip hop magazines and memorabilia that date back to the 1990’s – 00’s. Fusing together fashion, art, music, lifestyle and culture together inside four distinct spaces: gallery, lounge, bedroom and closet.

Guests were able to shop in real-time from Shopify streetwear merchants such as Community 54, Get Fresh, Zanerobe, ICNY, 47, Pintrill, and Snkrbox via Shopify ‘buy’ buttons on mobile/tablet devices onsite.

“Being able to give our customers a chance to hold and get a feel for our product is something we don’t always get to do since our shop is based online,” says Jordan Roschwalb, President & Co-Founder of PINTRILL. “Being able to participate in OPEN gives us that chance; it’s the main reason why we are so excited to be part of the shop.”

The three-day event also included panel talks and a Live Podcast by Naskademini and Marcus Troy, who interviewed special guests and talked about hip hop entrepreneurship and life online.

(photos by Andrew Williamson)

OPEN by Shopify-Hangin’ Pictures On My Wall VIP Opening