TAG HEUER Opens First Standalone Boutique in Canada at Yorkdale Shopping Mall / 奢華名牌手錶泰格豪雅(TAG HEUER)在多倫多約克戴爾(Yorkdale) 購物中心開幕

中文版向下看 / scroll down for Chinese version(Chinese translation by Tanya)

(photos by  George Pimentel, scroll down for full gallery)

TAG HEUER, world-renowned luxury watch brand, opened its first Canadian boutique in Yorkdale Shopping Centre on Thursday, November 14th, 2019. Although TAG HEUER watches have been sold in Canada for decades via multi-brand retailers, the opening of this particular store marks a new chapter in the Swiss watch manufacturer’s illustrious history. 

(中文版/ Chinese version):

享譽全球的奢華名牌手錶泰格豪雅(TAG HEUER)於2019年11月14日(星期四)在多倫多約克戴爾( Yorkdale) 購物中心開設了加拿大第一家精品店。TAG HEUER手錶在加拿大雖已透過零售商銷售了數十年,但這次專賣店開幕卻為此瑞士鐘錶製造商開啟輝煌歷史的新篇章。

  • The opening of this store also comes at a time when many luxury brand

watches have started to jump on the trend of opening corporately-owned standalone units in Canada.
Since its expansion in 2016, Yorkdale Shopping Centre has been attracting many upscale brands to its location. Some of these brands include PiagetBreitling, and Hublot (estimated opening date between late 2019 and 2020); what better way to celebrate this new beginning than with a glamorous cocktail reception inside the boutique!

(中文版/ Chinese version):


  • There was a massive turnout of influencers and luxury watch enthusiasts.

Benjamin Beaufils, the recently appointed president of TAG HEUER North America, was in attendance at the opening reception. The event attracted so many guests to the point where it was difficult to move comfortably in the 740 square feet boutique.

(中文版/ Chinese version):

受邀嘉賓包括政商名流、極具影響力的上流社會人士及名牌手錶收藏家。 TAG HEUER(泰格豪雅)新任命的北美區總裁Benjamin Beaufils當晚也親自出席了宴會。貴賓人數竟然佔滿740平方英尺的精品店,證明了該品牌的可觀人氣。

some very upscale canapés along with glasses of champagne and scotch whiskey.

Outside of the boutique was a TAG HEUER IndyCar that gave guests and curious shoppers plenty of photo opportunities with their cellphones or with noted photographer George Pimentel. The car installation served as a reminder of the brand’s long history of sponsoring various Formula 1 championships, Olympic summer games, skiing world championships, and European soccer teams. In fact, four of the TAG HEUER’s in-store collections were named after famous racing drivers and motorsport championships: CarreraMonacoFangio Limited Edition, and Formula 1

(中文版/ Chinese version):
Toben Food by Design為這次活動提供了餐飲服務,並提供了一些非常高級的小點,配上香檳和蘇格蘭威士忌。精品店外面是TAG HEUER IndyCar 印第賽車),以供現場來賓自拍留念,主辦單位也請來名攝影師George Pimentel,為來賓拍專業網美網帥照。這台展示車也提醒該品牌長期贊助各種運動賽的的歷史,包括一級方程式賽車夏季奧運會,、種世界滑雪錦標賽和歐洲足球隊。TAG HEUER(泰格豪雅)店內的四個收藏系列也以著名的賽車手和賽車錦標賽名字命名,包括:CarreraMonacoFangio 限量版Formula 1

  • Speaking of the collections, guests got the opportunity to try on the

watches during the reception. The staff was extremely knowledgeable, super friendly, and incredibly engaging. They made sure each guest who expressed interest in the watches had the chance to check out the merchandise up close and made each one feel comfortable in answering all of their questions. The price point for these watches can reach up to $32,000 depending on the models, design, and materials used. Many of TAG HEUER’s watches are chronographs, scratch-resistant, and water-resistant. They are highly desirable for those who value innovative watches with high-quality materials, precision timekeeping, and worldwide brand recognition.

(中文版/ Chinese version):

說到收藏系列商品,當晚的嘉賓每個都有機會在接待期間試戴手錶。工作人員知識淵博、態度友善專業,而且參與度也相當高。他們確保每位對手錶感興趣的來賓都有機會近距離檢查商品,並樂意回答所有問題。這些手錶的價格可高達32,000加幣;價錢根據型號、設計和使用材料的不同而有差異。 TAG HEUER泰格豪雅)的許多手錶是計時碼錶 ,並且耐磨防水。對於注重品質手錶的人來說,它們是非常珍貴理想的。

  • The TAG HEUER boutique in Yorkdale Shopping Centre is now open to the public. To learn more about its opening hours and location, please visit Yorkdale Shopping Mall.

多倫多約克代爾購物中心的TAG HEUER精品店,目前已正式對外營業。名錶收藏家千萬不要錯過機會!

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